Whole Foods Survey

Please help us serve you better by completing this short survey.

Questionnaire

1) Why do you shop for meat at Whole Foods Market? (choose all that apply)
The consistent quality and flavor of the meat
Peace of mind that the animal was raised to the highest quality standards in the industry: no antibiotics, no added growth hormones, no animal by-products in the feed, etc.
Freshness of the meat
The company's high standards for the treatment and welfare of animals
I can rely on creative tips, recipes and ideas from the meat department
Chef-inspired and unique oven-ready prepared items (raw but ready to cook, pre-seasoned and prepared)
The extra touches - like grinding all meat on site and custom cuts
Knowledgeable and friendly butchers ready to offer one-on-one service
Traceability - the meat can be traced back to its source
Availability of organic meat

2) I would be more likely to increase the amount of meat I buy if...
More organic meat and poultry options were available
I was inspired by new ideas and recipes
I knew how to use different cuts and varieties of meat
I felt I was getting a good value
It came from local sources
I learned more about the way it was raised and produced
I'm not likely to increase the amount of meat I buy

3) Please indicate how important each of the following factors is when you purchase fresh meat and/or poultry:

	Very important	Somewhat important	Not very important	Not at all important
Quality of the cut
Flavor
Variety
Labeled "Natural" or "All Natural"
Certified Organic by the USDA
Raised locally
Raised in the United States
Consistency in flavor and quality
Availability of custom cuts and special requests
Price
Market special or feature of the week
Availability of unique offerings such as bison, ostrich, etc.
Old-fashioned one-on-one butcher service
Take home recipe suggestions and/or cooking tips
Oven-ready prepared items (raw but ready to cook, pre-seasoned or marinated)

4) Please indicate how important each of the following factors is when you purchase fresh meat and/or poultry at Whole Foods Market:

	Very important	Somewhat important	Not very important	Not at all important
The meat/poultry is free from added growth hormones and growth promoting agents
The animals were never given antibiotics
The animals were raised and processed according to humane animal treatment standards
The animal or bird was raised in natural living conditions appropriate for the species
The meat was not irradiated
The animal could be traced back to the original farm
Food scares such as mad cow disease and avian bird flu
The animal was raised organically
The animals were raised on pasture (as opposed to a feed lot) for the majority of their lives
The animals or birds did not have their tails docked, their beaks trimmed, their teeth clipped or other such practices performed
The animals' or birds' feed contained no animal byproducts

5) Which of the following products, if any, have you purchased in the past six months? Please select all that apply.
Fresh meat
Fresh meat and/or poultry labeled "All Natural"
Fresh organic meat
Frozen meat such as hamburger patties
Fresh poultry
Fresh or frozen sausage, bratwurst, kielbasa, etc.
Hot dogs
Oven-ready meat/poultry
Bacon
Cold cuts/lunch meat
Organic milk or dairy products
Organic fruits and vegetables
Organic dry goods and grocery items
None of these

6) When choosing organic milk, cheese and other dairy products, what is important to you about the conditions in which the organic dairy cattle are raised? Check all that apply.
Spend more time outdoors than indoors
Most of their food is from pasture
Have access only to the area outside of the barn
Have access to the outdoors only on nice days
Raised on pasture all year round
Have access to the outdoors when they choose
Have access to pasture a couple hours a day