SHELL CHEMICALS

Summary of solution: TailoredMail was completely customized and integrated into Shell's website content management system, so that authors seamlessly enter news articles, press releases, environmental issue stories and more - into TailoredMail - which then builds each outbound email to each individuals preferences. Every email that goes out is a unique array of content targeted to whether they are in the press, a customer, a partner, an employee or an investor. TailoredMail's registration system manages each unique profile and ensures dynamic, 1-to-1 delivery of emails in the right context, frequency, format and relevance that they requested.

Results: Shell is rapidly gathering new registrants and is experiencing open rates in excess of 90%. Other divisions are beginning their own implementations - and due to TailoredMail's unique capability to manage multiple newsletters and share content between them, Shell is building a unique email messaging and notification system using TailoredMail - and growing a loyal and informed customer and press base who look to Shell for the professionalism and leading-edge web/email approach that TailoredMail provides.

Summary of solution: TailoredMail was a perfect fit for Brooks' needs. Users are able to sign up for "The Loop", the Brooks Running email news, directly from their website. Subscribers can choose options to target their interests in the areas of gender, region, keywords, distance run per week, health needs and from a selection of general topics. As for Muddy Buddy, participants and interested parties alike get email updates (based on their settings) for the specific location that they are interested in.

Results: Brooks "The Loop" subscribes 80-90 new users everyday. The statistics that they are receiving can tell them what their favorite user categories are, what messages are getting the best response, whether the email is being forwarded and are the recipients subscribing, and their favorite "keywords" - amongst other real-time data that TailoredMail captures. Brooks authors 5-10 new articles every month, in less than 30 minutes, from multiple authors in and outside the company (e.g. an ad agency) - using TailoredMail's unique multi-author interface. Finally, the one-on-one nature of their outbound email communications is reinforcing individualized service to an already loyal audience.

Brooks Muddy Buddy event was a resounding success, with more than 9,000 subscribers to "Muddy Buddy Updates". Brooks sold out every event, and their TailoredMail newsletter provided them with an invaluable communication tool before and after each event - often giving them invaluable post-event feedback and ideas for the upcoming year. Brooks will be significantly expanding the Muddy Buddy program next year based on this year's success.

LINKS:
Sign-up for the "Loop" or "Muddy Buddy" updates - (remember, TailoredMail provides a one-click unsubscribe link in every email, so feel free to try it out, and then unsubscribe when you get your first email. All of our clients are required to maintain a privacy policy of never selling or sharing anyone's email, so you can feel secure that your email address won't be misused. Once you unsubscribe, TailoredMail puts you on that company's blacklist - preventing them from accidentally emailing you again in the future.)

Summary of solution: TailoredMail created a centralized authoring and broadcasting solution for Tripwire to not only manage a central list of opt-in/out, but also details of specific interests, frequency settings, geographic preferences, as well as content relevant to their role with the company (prospect vs. existing customer vs. reseller vs. employee vs. etc.). All marketing group and field sales email broadcasts (e.g. newsletters, campaigns, seminar e-vites, prospect follow-up) were centralized with branded templates built into TailoredMail, and broadcasts were verified against the opt-in dB that TailoredMail manages. Importantly, a real-time XML exchange of user profiles was created between TailoredMail and Tripwire's Onyx system.

Results: Tripwire quickly was able to clean-up its dB with TailoredMail's auto-bounce management, and quickly began new interest-based dialogues with new prospects that were viewing their webinars and expressing interest via their website, as well as diverse reseller groups around the globe. Using TailoredMail's multi-authoring capability, multiple groups within Tripwire can easily enter articles into newsletters, or create unique campaigns within the predefined (and branded templates) - without the knowledge of any HTML. A prospect, customer and partner newsletter is used world-wide, managing up to 5,000 new leads per month. The sales force gets immediate turn-around to their marketing requests for email e-vites to local events and webinars, versus doing it on their own using the previous method - which often took two weeks to create internally. The bi-directional Onyx exchange helped them leverage their CRM investments to a higher degree with the assurance of having deeper profile data, and recognition of their level of interest in the company.