Pinterest isn’t only for cupcake decoration and interior design anymore. Nowadays, people are starving for information that they can process quickly, easily and where possible, visually. These people include your organization’s prospective influencers, decision makers, and champions.
Here are ten ideas for boards that B2B Marketers can leverage to not only engage customers and prospects, but have a profoundly positive impact on search engine optimization as well.
NOTE: These boards can and should have names that relate to your own brand, industry, offering, or services.
Finally, in addition to having your corporate board, encourage the folks in your marketing team, sales team and other departments to follow the corporate board and do plenty of re-pinning.
As with any marketing channel, the investment in Pinterest should be tracked and analyzed as critically as any other--not just in terms of followers and repins, but with respect to website analytics as well.
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