With TailoredMail's cloud-based application, email marketers can deliver engaging, interactive, and highly-targeted content to subscribers. Other solutions (such as Exact Target, Mailchimp or Constant Contact) make this extremely difficult to do without creating and managing multiple lists. TailoredMail, however, was built from the ground up to simplify the targeting multiple pieces of content within a single email message so that EACH subscriber gets exactly the content relevant to them - in a beautiful, mobile-ready format.
If you're a savvy email marketer looking to make campaigns smarter, then our end-to-end system is for you. We'll get you fully trained, and always be there to help when you need it. Marketing in this extremely tailored, cutting-edge way - via dynamic content, embedded video, automation and our theme remarketing and analytics engine - allows us to dramatically simplify content creation and make for a more specialized communication to your audience.
TailoredMail’s unique method of auto-segmenting your audience (by theme) generates powerful results and saves you weeks of productivity time. The reason most companies don’t conduct effective segmentation and targeting is because, well, it’s just too hard in other tools. Not with TailoredMail. Using our Theme remarketing engine, one of our retail clients is experiencing a 400% year-over-year increase in online revenue this holiday season.
We convert your subscriber’s behaviors (from emails, landing pages and your own website history) into Themes which you create. We can then tell you which subscribers are most-likely interested in specific content/offers, how long they’ve been interested, how recent they’ve been interested, and how often they’ve been interested. These factors are almost impossible to obtain and translate into someone’s true interest when using competitive solutions, whereas TailoredMail handles all of this automatically.
The result: higher conversion rates with fewer emails being sent – which improves the health, reputation and future engagement levels of your subscriber base. Your subscribers will love you even more.
TailoredMail also focuses heavily on getting your emails delivered to the inbox by building your reputation over time with auto-segmentation of your subscribers based on interests, behavior and activity levels. Our technology and service can help you double or triple your most-problematic ISP deliverability rates.
TailoredMail was built from the ground up to grow with your business and email needs. One of our strengths is simplifying how to create and manage multiple email programs under a single account/database. If you have a reseller channel or distributed offices/regions/storefronts, you can even set up multiple databases/accounts and share content, templates, and automation-programs between them. An unlimited amount of data-fields, authors, campaigns, templates, lists, subscribers, forms (and more) are easily set-up and managed within TailoredMail's unique UI.
We like to tout that virtually anything is possible. We challenge you to find an email production problem you're up against that we don't have a solution for. It's what we live for.
Beyond having created our own unique email marketing platform, we are also (optionally, of course) a full service agency offering an integrated and transparent marketing partnership with you/your-team. We orchestrate many moving pieces for you that includes your email strategy, website integration, purchasing behavior, social media and mobilization of content. All in one place, all with your very own dedicated expert.
TailoredMail is the ONLY ESP that offers a solution that can embed your videos elegantly into any email environment. We auto-detect the subscribers device, browser and email client at the time the email is opened, and gracefully display the video or an animated-image (both are one-click-to-play experiences). The result is an increase of 500% in engagement levels versus simply putting an image (with play button) in your emails. We give you stats on individual viewing behaviors and even integrate it with your own YouTube account.
Easily create campaigns that mimic any sales or communications process (e.g. Day 1, Day 7, Day 30) for activities such as lead nurturing, abandoned shopping carts, event management, training and more. You can even send one-off/timed alerts such as Happy Birthday, Contract Renewal, or Cancelation follow-up emails. The flexibility and “business logic” you can design in TailoredMail is virtually endless.
Automated triggers and actions can also be set up throughout TailoredMail to define your own Business Rules, and even send internal alerts to sales or customer support based on a subscribers activity (e.g. specific clicks, scores, goals achieved, survey/form entry) or changes in their profile (e.g. title, CRM field update).
Improving the success of your communications in real-time is one of the unique facets we offer. From live images that change depending on WHEN the email is opened or device used, to “A/B + Winner” functionality that can pick a winning subject line or offer in the middle of a broadcast (and only show the winning version to the remainder of your audience) is just a sampling of the kinds of innovation TailoredMail offers.
TailoredMail makes it dead-simple to turn your emails into its own mini website. By integrating landing pages and archives - with built-in search functionality - you will significantly increase the overall engagement levels (and learn much more about your audience based on deeper behavior tracking) as well as ensure an excellent mobile-experience.
Our clients boast about the inventiveness of our reporting, where we go well beyond the average subscriber and campaign tracking. We help you get down to exactly what a subscriber is interested in, and what content strategies work best for different subscriber persona’s, their interest levels, their devices, their geographic location, and much more.
With a flexible drag-and-drop builder, you're able to create complex if-then-else logic statements for any part of an email or landing page, from the header image, salutation, body and footer and everything in between. The more subscriber data you have, the more you can build these complex queries.
Real Time & A/B Winner Images:Images that change according to the day, or to the subscribers' interest, and images that are chosen for mobile versus desktop are just a few ways to further personalize and increase engagement. You can also perform A/B image testing, allowing you to shorten the testing time and quickly and easily optimize your campaign efforts.
TailoredMail offers numerous social innovations, from a Facebook Fan Page app that shows off your most-recent newsletter (and captures new sign-ups), to allowing you to post and track any content or links you wish with Twitter, LinkedIn and Facebook followers. For example, if you create a 5-article newsletter, you can concurrently schedule tweets for each of those five articles to go out on a specific schedule or cadence of your choosing.
Additionally, because of our unique authoring approach, you can allow subscribers to share specific content/articles within your emails, whereas other solutions only allow you to share the entire email. We give you comprehensive tracking to see who your most valuable advocates are, and what is getting shared the most (and how much additional engagement occurred AFTER the sharing occurred). It’s powerful stuff.
We integrate with your own website (using a simple copy/paste script) to allow you to track subscribers AFTER they leave your campaigns. We can even perform automated actions such as sending a follow-up email after a specific page is viewed, form is filled out, or document is downloaded.
If you use a Shopping Cart on your website, we have a powerful automated solution that sends, tracks and converts your visitors if they abandon their cart before purchasing. Integrated with our automation-features, you can send a series of emails (and include their abandoned cart details) and define all sorts of business rules for timing, content, offers and more.
TailoredMail gives you innovative capabilities to learn more about your subscribers, improve your reputation and deliverability, and convert prospects with engaging, targeted and timely content they are interested in. Do this with the comfort of knowing our experts will be right with you all the way.
