Actionable email marketing analytics 

It’s one thing to know who opened or clicked, but what about trends, geo-tracking and social engagement? Want to know how your mobile email engagement compares with current trends? Don’t even get us started on our split-testing capabilities for optimizing not only single sends, but sequences as well!

These are all included with TailoredMail’s standard reports:

• 20+ reports to view individual tracking, trends, and most-active vs. least active users
• 15 Website tracking reports, including campaign goals, known-visitors, referral sites, and more
• Best Day of the Week | Best Time of the Day
• Thematic/Keyword Tracking
• Mobile Device types
• Lead Scoring and Grading
• Full historical tracking for ALL subscribers, including survey results
• Geo-tracking and targeting
• Heat-map views to see where subscribers are clicking most
• Mobile versus desktop device usage
• Social sharing and publishing tracking

UP NEXT: Scalability & Deliverability