| | Marketing Automation including Lead Scoring
| Next generation lead nurturing and drip marketing
| TailoredMail is unique in how it can dynamically “drip” content to prospects based on different personas including buyer types, lifecycle stage, expressed interests – essentially any kind of segmentation. With other solutions you have to set up completely different programs for each “persona”.
Key Features:
- Simple user interface for designing the steps and logic of your content
- Wizard-based interface to set triggers based on users' behavior
- Automated scoring- with triggers, for example- to notify sales of hot prospects
- A/B automated testing
- Wizard to thoroughly mimic and test your automated program
- Create welcome/ sign-up messages that drip content over time
- Detailed reporting to track results by day, persona, a/b groups, and more
- Built-in landing pages and auto-responders
- Inactive user triggers
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