|
The latest trends in successful email marketing are segmentation, dynamic
content, and relevance. Are you wondering how to use these concepts within your
company?
TailoredMail is a one-of-a-kind solution that AUTOMATES
all three! Build and send dynamic email newsletters, campaigns, and
auto-responders that automatically send relevant content to your customers.
Learn how TailoredMail can increase your open and click rates by more than
50% with its unique 'hybrid-email-marketing'
approach.
Small-to-large marketing and sales teams around the world - including Whole
Foods Markets, Shell Chemicals, and Precor Exercise Equipment - are even
connecting their sales teams, storefronts, reseller partners or franchisees with
their email marketing programs...and the results are astounding.
The bottom line: TailoredMail helps you deliver the most relevant, tailored
email content possible in a full-featured, leading-edge, yet simple to use
solution. Request a demo and learn how we're
different.
- Unlimited authors and languages
can be set up and managed within the system
- Full HTML Editor with Microsoft Word / HTML cleaning
- Built in (and trackable) landing pages
- Image Mapping Tool
- Full Image/Document Library (and hosting)
- Article templating tool
- WYSIWIG or HTML editing views
- Automatic RSS Feed creation
- Workflow Article Management
- Project
Management
- Unlimited templates and layout
- Organize content by categories
of interest or database filters
- Auto-tracking of all URLs
- Multiple authoring modes to match the need/capabilities of your authors
(e.g. you can set which authors have access to various features in the
application.)
- Easy replication and/or sharing of content with other authors or databases
in your set-up
- Content sequencing - the ability to create a multi-drop "drip"
campaign where recipients receives a sequence of messages. For example; Day 1 =
message 1, Day 5 = message 2, etc.
- Date Triggers that allow you to send timed
emails (e.g. Happy Birthday, Time to Renew)
- Configurable Content Governor to prevent too many articles from being
delivered in a broadcast
- Instant polling and Survey tool
- Create unlimited numbers of "Lists" to target
- Extensive targeting options to include/exclude subscribers in a broadcast
- Broadcast dynamic content with ease.
- Broadcast scheduler to set time and day for email broadcasting.
- Frequency governor you can set to ensure subscribers don't get too many
emails
- Test message previews
- Broadcast to specific groups, lists, domains
- sort by any element stored in the database
- A/B Testing built in (e.g. sample different subject lines and compare
results)
- Broadcast Trigger option to create an "action based on someone opening or
clicking a link in the email
- Seed List tool to ensure a set group of people are included in every
broadcast (e.g. your marketing team)
- Tracks unopened and unclicked emails for easy "resending"
- Over-ride subscriber format profiles to send Text-only, as needed.
- Easy pause, restart, and kill functions
- Innovative "Build-ahead" feature to create emails the day prior for even
faster delivery
- Automatic throttling of emails to prevent ISP overloading (and subsequent
blocking)
- Automatic "view this as a web page" feature for emails where images are
turned off - web page is completely dynamic and has full user
tracking/reporting.
- Full details of user profiles, interests, format preferences and
trends.
- Innovative "Hotspot" report to visually see where the most
popular links are
- Broadcast-specific detail reports for open-rates (unique and
aggregate), click-throughs of any/all URLs (unique and aggregate),
forwards, polls, unsubscribes, bounces, new sign-ups, and much more.
- Monthly roll-up reports to track results over time
- Instant poll, survey and feedback-form results.
- Auto "view this in a web-page" feature with full open/click
tracking.
- Easily sort broadcasts and results data for optimal viewing.
- Custom reports are easily created by TailoredMail personnel for
your use.
- Archive links so you can post "past-issues" links on your
website.
 Our
new reports are extensive. You'll be able to do things such as:
- grab a list of people who didn't open/click anything in a
previous broadcast - and resend to them.
- filter reports by virtually any criteria within
TailoredMail...geographically, based on previous activity, poll
results - you name it.
- chart and compare opens and clicks across different broadcasts
- export any and all results to Excel
- much, much more...
|
- Can set up to 30 database fields for each subscriber
- Full import/export/upload/updating wizards
- Automated data exchange with internal databases via XML API
- Automated content exchange with internal
content-management-systems (XML)
- Easily view, sort, search subscriber base
- Automated suppression-file creation
- Easy one-off emailing of subscribers for customer service needs
|
- Fully configurable subscribe, edit-profile, unsubscribe, and
universal-remove-me pages with unlimited number of "topics of
interest". Can be password protected, and includes lost-password
routine.
- Auto-sending of emails and/or content within emails immediately
after sign-up.
- Single or double-opt-in support.
- Can support hidden "coding" or source tracking (e.g. capture
source of lead, or 'score' a lead based on answers completed in the
sign-up process).
|
- Sender Score Participation (white-listing at over 50,000 ISPs
worldwide)
- ReturnPath auditing service. We monitor the health of your
sending IPs, as well as the quality of the content.
- Advanced White List Status with AOL, Hotmail, Yahoo, EarthLink,
NetZero and more...
- Built in Spam Assassin and Barracuda scoring tools
- Automated ISP feedback-loop and bounce handling (hard and soft) including admin
interface for responding and handling of soft bounce replies,
challenge-response, etc.
- Templates are engineered from the ground up to provide the
highest layout compatibility with various email clients, and
minimize spam-filter scoring.
- All clients required contractually to a "Best Practices"
standard
(read more) |
- Every subscriber page, email template, authoring environment -
anything within the app - can be customized for your unique
environment.
- Scalability: system works perfectly for 500 subscribers as well
a 5 million.
- Custom features: we specialize in building unique capabilities
for you - plus, you get to leverage any features we build for other
clients.
|
|
(Go here to view the most-recent
additions)
Leading-Edge Capabilities (Overview)
- Dynamic "Skins"
...ideal for sales-team or storefront personalization (e.g. where
each email is FROM a specific salesperson and includes personal
contact info, pictures within the email - that match to that
salesperson.)
- Comprehensive Deliverability Tools
- Innovative Authoring Enhancements
- Unlimited Reporting Flexibility
- RSS import / export
Upgraded Deliverability Enhancements
- SpamAssassin Score Checker - test your messages and receive
instant scores and "broken rules" to help you make corrections.
- Improved "Dynamic Message Builder" speed for faster broadcasting
to diverse audiences
- GoodMail Support (AOL and Yahoo tokens)
- Domain Keys support (in addition to SPF/SenderID)
- PowerMTA emailing system - industry leading speed and
performance
New Authoring Features
Enhanced user interface
- Intuitive new user interface to support new features and
performance
- Dashboard start-up screen for easy navigation - direct links to
most-common functions
- Private-label capability
- Powerful new HTML editor and Word/HTML cleaning tools
- QUICKSEND feature for one-off (send one at a time) email
authoring. Ideal for sales teams where you control the
content (templates, items/articles to choose from), and they
personalize, send and track messages to their prospects and clients.
"Projects" mode (this is very powerful -
we've been told no one has anything like it)
- Can organize any Newsletter/Campaign, Blogging or RSS Feed
programs into "Groups"
- Visual editing mode makes authoring dead-simple
- Archive management...automatically creates and manages
"archived" issues
- Creates unique, customizable copies of templates and items that
are dedicated to a project
- Roll-up reports when there are multiple "sends" (e.g. A/B split
sends, the remainder, a follow-up to those who didn't open/click in
the first send, etc.)
Custom-List Manager for query-based
list/filter-creation
- Powerful querying tool to create unlimited, unique lists
- Create A/B split-testing groups
- Take actions against those lists
- broadcast to them
- filter reports by them
- option: load a spreadsheet and create a list
New Reports and Trending Charts
- Filter any report with a custom list/view
- New Monthly Summary reports and YTD charts of most-active users,
opens/clicks, benchmark comparisons, 7-day and 5-hour performance
charts.
- New HOTSPOT report to visually see color-coded link performance
(heat-map tracking)
- Chart different broadcasts to "compare"
- Capture non-responding users (and resend to them)
- Top Performing Links
- Inactive Users
- Faster Performance, cleaner and more meaningful layout
- Export to Excel, create custom-lists of any tracked link
RSS Feed Creator and Importer
- Send your newsletter, campaigns or alerts as highly personalized
feeds
- Full Tracking and Reporting
- Import External Web/RSS Feeds into TailoredMail for republishing
Vastly improved subscriber and AGENCY tools
- Upload/Updating wizards, in addition to our web services and XML
integration (API)
- Supports Excel and Access files
- Content Mapping and Database Replicator for easy
cross-company/channel management
- Many, many more tools designed specifically for agencies and
Franchisors (or any company that has sub-clients)
|
|
