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Deliverability is critical
It's a wild, wild email world out there...you need a best-in-industry partner.


Half the challenge of delivering email to users who WANT your content is navigating whitelists, feedback loops, certifications and reputation services.

Deliverability & Certifications

What's this stamp all about?

TailoredMail is an award-winning email broadcasting solution known for its ability to create highly tailored, customizable emails and RSS feeds that RESPECT the subscribers wishes and preferences - resulting in a much more trustworthy and loyal e-relationship.

Emails containing the TailoredMail stamp comply with all SPAM legislation, contain accurate and instant unsubscribe and edit-profile links, and are from a trusted source.

RetunPath's Sender Score Program™

TailoredMail is a certified provider of the ReturnPath's Sender Score Program, Certified by TRUSTe™, which can increase delivery/open rates by as much as 20%. The Sender Score Program helps ensure that legitimate messages get delivered at over 45,000 ISPs worldwide, including LiveMail/Hotmail/MSN, Roadrunner and all implementations of SpamAsassin. The program requires email senders to adhere to a set of email standards and post a financial bond to guarantee the integrity of their email - of which TailoredMail is a bonded provider. For more information, please read more about our TailoredMail Trusted Sender Program.

We've got Goodmail!

CertifiedEmail is a premium class of trusted email that lets consumers identify authentic messages from legitimate senders with whom they have a pre-existing relationship.

TailoredMail is an initial provider of Goodmail's CertifiedEmail service - currently available with AOL and Yahoo. This program ensures 100% delivery to AOL/Yahoo subscribers (with images automatically turned on), and offers feedback-loop reporting (verified delivery receipt) and a differentiating icon within the inbox. We work with you to get qualified with a dedicated IP and set-up a review period for Goodmail approval. Contact us for more details.

Whitelists / Dedicated IPs

TailoredMail maintains direct relationships with worldwide ISPs to ensure your emails are whitelisted...more than 40K ISPs are included in this program. We also maintain our our DNS servers and can provide you with a dedicated IP address (for protecting your own reputation) and customized domains so that your brand is what users see in the from-address, links, and subscriber/unsubscribe pages.

Feedback Loops

TailoredMail has relationships set up with 10+ major ISPs worldwide to automate their feedback loop processing. Feedback loops are daily lists of names an ISP (e.g. Hotmail, AOL, Juno) will provide of people who received an email via TailoredMail, and want to be unsubscribed (by clicking a 'This is spam' button). This is a critical element in today's emailing world, as your reputation is almost purely based on your ability to automate this. If you continue to broadcast to subscribers who have clicked such a button, your reputation is immediately harmed and your sending mail servers are taken off their whitelists - which ensures all your email to that ISP will go directly into the junk folder.

Built-in automated tools & services

  • Return Path Audit/Preview Service (Seed List)

  • Spam Assassin and Barracuda Scoring Services

  • Send-Test feature presents your spam-score

  • Built-in email “clean-up” tools

    • Cleans Word code, replaces characters with HTML equivalents
      Fields in user-interface detect spam-words

  • System provides clean-template coding

  • Best Practices Tips and Webinars

  • Campaign Testing Across Email Platforms

  • Intelligent Emailing System

    • PowerMTA (Port25)

    • DomainKeys

    • SPF/SenderID built-in

    • Throttling for various ISPs

    • Bounce Processing

      • Auto-processing of hard bounces + feedback-loops

    • Soft Bounce Management Service (replies, challenge/response, content-rejection)

The TailoredMail Clientele

TailoredMail limits its customer base to a set number of email marketers and agencies. Only potential clients who abide by and aspire to best-in-industry permission policies are allowed to use TailoredMail. This keep the quality and reputation of our entire network at the absolute highest possible...helping to improve all of our clients deliverability needs.

TRUSTe Privacy Program

TailoredMail is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. This privacy statement covers the site www.tailoredmail.com. Because this web site wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by TRUSTe.

For more information about our compliance with TRUSTe Privacy Program, click here.

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Clients include:

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