• Date-based triggers
  • You can send automated emails based on a date stored in a user's profile, such as their Birthday, Anniversary, Subscription Renewal date. You can even get creative and put together a sequence of emails such as "10 days left until your subscription expires."
     
• Sequential Auto-Responders 
  • Tee up a multi-email campaign that gets delivered in a specific sequence, and on a specific frequency. For example, a lead comes in and they express an interest in 'Product A'. You can automatically set up a campaign that will deliver a weekly email (or whatever frequency you want) that delivers information about that product, Once they purchase, it can be automated to STOP the campaign.
     
• Campaign Previews 
  • What you create in TailoredMail, and then view in Outlook, for example, may look great. But, what will it look like (with images on or off) in AOL, Gmail, Hotmail, Yahoo, even Lotus Notes? TailoredMail is adding campaign preview capability to our other quality-control capabilities (spam-filter scoring, html-validation, and spell-checking).
     
• Seed Lists automatically added to broadcasts
  • You can define 1, 5, or however many people to ALWAYS get a copy of every email/campaign that gets sent out.
     
• Turn on/off certain buttons and fields to simplify interface
  • The user interface has numerous fields that may or may not be relevant to your work flow. For example, some clients don't build a text version of each article....so why have the Text editor field show up at all? We now have a way to turn on and off buttons/fields on many of the most-frequently used pages in the application.
     
• Full Domain and URL customization for image and click-through links
  • Now you have the ability to alter the URL structure of the links within your emails so that they reflect your company brand more consistently (Before, we had to set this up ourselves). For example, rather than links to images or our tracker-links looking like:
    
    http://www.tailorednews.com/r/ASF34.htm
    
    ...we can set it up so that all of these URLs look like (example):
    
    http://YourCompanyName.tailorednews.com/r/ASF34.htm
    
    There are even more customization options to choose from, including the ability to use your actual company domain (requires some coordination with your IT team), such as:
    
    http://email.YourCompanyName.com/r/ASF34.htm
    
     
• How to build Landing Pages within TailoredMail
  • Want to build click-through landing pages within TailoredMail? Now it's dead simple to do. All of them easily add a "Back to newsletter/email" link at the top or bottom of the page. It keeps you within the same browser window (along with all the dynamic links and tracking of that user). In essence, our landing pages create a mini-website for each newsletter/campaign you broadcast. You get full tracking/reports of the user's clicks for both the newsletter/campaign and its landing page(s).
     
• Custom List "Groups"
  • For those of you who use a lot of custom lists, we've enhanced the tool so that you can now:
    • Organize them into "groups"
    • Set usage "permissions" to the group, so that you can limit who can see/use lists in that group
    • See who created the list, and when (helps you clean out old lists, if needed)
    • Click a "Show Broadcasts" button to see if the list has been used with any previous broadcasts
    • Organized the creation of dynamic and static lists, as well as the "Actions" you can take with them into a single UI.
       
• Enhanced HTML Editor Features
  • Did you know you can create item/article templates with ease? Design image hotspots? Expand the editor to 'full-screen' mode for greater ease-of-use? Automatic WORD cleaning? There are numerous new capabilities in our newly released version of the HTML editor.
     
• Double-Byte Support 
  • Now you can create broadcasts for just about ANY language. Double-byte languages such as Japanese, Chinese, Russian, and some 50+ other language options are now fully supported.
     
• Enhanced Reports
  • Ever seen our "Hotspot" report? It gives you a visual representation of the click popularity in any broadcast. It helps you define *where* a subscriber is clicking the most...interestingly it's not always the links at the top! We also have 5-hour, 7-day, and Top Domain reports that also help you
     
• Triggers
  • This is the beginning of a new and growing functionality within TailoredMail. Currently you can automatically add/remove people from a Custom List based on whether they opened an email, clicked something in the email, or narrow it down to a specific link if you want to. This will soon expand by allowing you to define specific property and behavior triggers. For example - the logic could be, "If subscriber clicks Link A, send an email to our salesperson at xyz@email.com".
     
• Power Tips for using Custom Lists
  • This feature/tool within TailoredMail has limitless capabilities. Essentially we give you a full querying capability of the database, and then tools to take actions against those queries. You can also do creative merge/purge functions, set up "Groups" of lists, restrict who can see/use them, and much, much more.
     
• The Power of "Projects"
  • Some of you are already enjoying the numerous advantages of using our "Projects" feature. Easier authoring/broadcasting, simplified organization of content, automatic archiving, and importantly - powerful 'rolled-up' broadcasting reports. We've added new organization tools to keep all your Projects in the order you prefer.

These are, believe it or not, just *some* of the recent enhancements rolled out within TailoredMail this last quarter.