Email Social NetCasting | Triggers, Scoring & Nurturing | Web Analytics | Web Service API

There so much to talk about! Check out just a few of the new enhancements within TailoredMail:

Email Social NetCasting

Send and track email campaigns to your social networks. TailoredMail's email marketing system begins with email, and shares and tracks articles and broadcasts to social networks and blogs (Twitter, Facebook, LinkedIn, Wordpress, etc.). See who your social influencers are and what social networks perform the best with your content. Allow your subscribers to share this content as well with social links embedded in your email campaigns.

Triggers, Scoring and Nurturing

A complete solution for setting up automated lead nurturing campaigns. Set-up sequential follow-up for leads based on their profile, and define triggers to automate "next-steps", lead-forwarding, scoring, and much more. Full-featured solution for any nurturing needs. Be sure to get a copy of our white paper, which outlines several helpful tips and ideas for setting up a successful program.

Automated Emailed Reports

Set up any number of unique reports to be automatically emailed to sales people, marketing teams, clients - you name it. Set them to email automatically at any hour or any frequency desired. Recipients receive full drill-down reports (to the individual user detail) of all broadcast tracking, including a "top-performer" listing and a heat-map style view of the email to see where people clicked.

Google (or other website tracking services) Analytics Integration

Automatically pass database values into the links to your website so that campaign data can be passed through to your web analytics tool, including Google, Omniture, WebTrends, and more.

SalesForce (and other CRM) Integration

Our new Web Services API can automatically exchange data with your internal CRM tools, including data-mapping templates that automatically connect with SalesForce accounts.

Multi-Level Solution for working with Resellers, Sales Teams, Storefronts

We've significantly enhanced the flexibility for setting up two-tiered solutions where you create the content, but broadcasts go to your Reseller's or Sales-team's lists - in their look and feel and integrated with THEIR messaging. It's a best-of-both-worlds approach that is generating unprecedented results. Get rolled-up reporting to monitor your content's success, while providing turn-key simplicity for your partners who are closest to the customer.

.NET Implementation, with new UI improvements
- We've rewritten the entire application in .NET, and added numerous user-interface enhancements to enhance the ease of use of the application. Our HTML editor has numerous cool add-ons such as image mapping, HTML-snippets, greater support for easy use of inline styles, and much more.
These are, believe it or not, just *some* of the recent enhancements rolled out within TailoredMail this quarter. Be sure to read about other recent enhancements we added in the second half of 2008.