“Hybrid Email Marketing” Solutions TailoredMail is a browser-based, 24/7 software-as-a-service email marketing system that enables you to build innovative and engaging hybrid newsletters, campaigns/auto-responders – with the ability to measure their success in real-time. By hybrid, we mean newsletters and email campaigns that can easily combine corporate marketing content and control, with advanced personalization for any of the following: Salespeople Storefronts or Regional Offices VARs or Resellers Franchisees International Marketing Teams Marketing departments can share and collaborate with each other on newsletters and campaigns. More importantly, they can take this concept even further by creating a hybrid solution; one where corporate marketing and their sales teams (salespeople, storefronts, resellers - those who talk directly with customers) work together and deliver the ultimate, personalized and tailored messaging.

Topics Ultra Personalization Anatomy of a hybrid email newsletter - Showcase: Whole Foods Track Results

Since its introduction in 1999, TailoredMail (winner of two Microsoft "Best Practices" awards) has been delivering innovative features to ensure your subscribers receive exactly what they want, are engaged, and given control over their 'subscription' at all times.

In addition, we have continuously added functionality that assists authors to create the most compelling newsletters and campaigns as possible. While TailoredMail is perfect for one author, it shines when the authoring (and list management) environment gets more distributed and complicated. You can share, collaborate, assign permissions, control templates - and much more.

TailoredMail Gets Personal – and RELEVANT

One of TailoredMail’s unique qualities is its ability to simplify the creation of a highly personalized and dynamic email – one that builds loyalty and trust with your audience.

With TailoredMail, you can create emails that integrate with your salesforce (from address, their picture, a message from them – along with any/all the relevant corporate articles/messages you author into the system), for a true ‘hybrid’ solution.

TailoredMail is a full-feature, customizable system
In use by more than 500 companies worldwide – including Whole Foods, Shell Oil, WaMu, Microsoft, Cisco, and Precor Equipment – the system can share data and interact with your internal systems, and it simplifies all the complex elements of any email marketing program, such as:

Read more about the NEW features found in TailoredMail

ANATOMY OF THE ULTIMATE HYBRID NEWSLETTER

Easily Capture Subscriber Interest

TailoredMail enables you to create compelling sign-up pages that ask the subscriber to choose from a range of topics, preferences, and profile questions so that emails (and even individual articles or content within those emails) can be targeted and/or segmented. This ensures users ONLY receive relevant emails – driving greater readership and click-throughs. Whole Foods, for examples, gives you an array of options to “fine-tune” your subscription to their ‘fl@vors’ email newsletter, including:

Once subscribers are automatically and dynamically segmented, TailoredMail then enables EVERY store within the Whole Foods network to log in and enter localized articles. Corporate and Regional marketing teams add recipe's, specials, natural product and nutritional articles - and voila! - with one push of a button at Corporate, emails broadcast out tailored to EACH individual from the store of their choice, and based on the topics and preferences that match their subscription. Below is an overview of the anatomy of their newsletter:

TailoredMail automatically, and dynamically puts this hybrid email newsletter solution together with the single push of a button. TailoredMail has been designed from the ground up to enable simple authoring of such a wonderfully personalized solution. The result is 60% greater open and click rates versus newsletters that use simple or no segmentation.

All of this drives a two-way dialogue with your audience. You learn and respect their wishes by sending them only content that is relevant to them, and your subscribers open and read your emails more because they KNOW it includes content that’s relevant to them. No more one-size-fits-all email "blasting".

Your email relationships are centrally managed, with detailed, topic-specific subscriptions for each user – with built in tracking/reporting, bounce processing, one-click unsubscribing, instant polling, viral forwarding, and much more. Additionally, you can create lockable email templates and multiple authors with varying permission levels to control your messaging strategy and brand. TailoredMail enables you to get CONTROL over your outbound email communications so that users get EXACTLY what they want, when they want it – every time.

Track and Measure for Better Results

TailoredMail provides real-time tracking and reporting of all email broadcasts, so that you can have up-to-the minute results of what your audience is reading. A wide-array of tools are built into the application such as charts and graphs, querying tools, trending data, and much more.

A very popular report is called the “Hotspot” report, which gives you a visual example of the email that was sent, with all of the links color-coded based on their popularity. Red means hot, blue means cool – giving you a much better view of how (and where) your audience is responding to your messages (see right à).

There are numerous additional reports, charts and drill-downs, such as:

The survey and polling system built into TailoredMail automatically knows who each respondent is, and gives you the ability to expand your knowledge of each subscriber. Feedback forms can be used to “rate this story” or “ask the editor” types of solutions. Answers/submissions can be automatically emailed to specific people for immediate review or response.