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Features // Recent Enhancements

Here's the latest list of what we've been busy with rolling out...

Most Recent: Triggers, Scoring and Nurturing

  • A complete solution for setting up automated lead nurturing campaigns. Set-up sequential follow-up for leads based on their profile, and define triggers to automate "next-steps", lead-forwarding, scoring, and much more. Full-featured solution for any nurturing needs. Be sure to get a copy of our white paper, which outlines several helpful tips and ideas for setting up a successful program.

    Be sure to read about all of our new .NET enhancements released this quarter...

Leading-Edge Capabilities (Overview)

  • Dynamic "Skins"- Ieal for sales-team or storefront personalization (e.g. where each email is FROM a specific salesperson and includes personal contact info, pictures within the email - that match to that salesperson.)
  • Comprehensive Deliverability Tools
  • Innovative Authoring Enhancements
  • Unlimited Reporting Flexibility
  • RSS import / export

Upgraded Deliverability Enhancements

  • SpamAssassin Score Checker - test your messages and receive instant scores and "broken rules" to help you make corrections.
  • Improved "Dynamic Message Builder" speed for faster broadcasting to diverse audiences
  • GoodMail Support (AOL and Yahoo tokens)
  • Domain Keys support (in addition to SPF/SenderID)
  • PowerMTA emailing system - Industry leading speed and performance

Enhanced user interface

  • Intuitive new user interface to support new features and performance
  • Dashboard start-up screen for easy navigation - direct links to most-common functions
  • Private-label capability
  • Powerful new HTML editor and Word/HTML cleaning tools
  • QUICKSEND feature for one-off (send one at a time) email authoring. Ideal for sales teams where you control the content (templates, items/articles to choose from), and they personalize, send and track messages to their prospects and clients.

"Projects" mode (this is very powerful - we've been told no one has anything like it)

  • Can organize any Newsletter/Campaign, Blogging or RSS Feed programs into "Groups"
  • Visual editing mode makes authoring dead-simple
  • Archive management...automatically creates and manages "archived" issues
  • Creates unique, customizable copies of templates and items that are dedicated to a project
  • Roll-up reports when there are multiple "sends" (e.g. A/B split sends, the remainder, a follow-up to those who didn't open/click in the first send, etc.)

Custom-List Manager for query-based list/filter-creation

  • Powerful querying tool to create unlimited, unique lists
  • Create A/B split-testing groups
  • Take actions against those lists
    - broadcast to them
    - filter reports by them
    - option: load a spreadsheet and create a list

New Reports and Trending Charts

  • Filter any report with a custom list/view
  • New Monthly Summary reports and YTD charts of most-active users, opens/clicks, benchmark comparisons, 7-day and 5-hour performance charts.
  • New HOTSPOT report to visually see color-coded link performance (heat-map tracking)
  • Chart different broadcasts to "compare"
  • Capture non-responding users (and resend to them)
  • Top Performing Links
  • Inactive Users
  • Faster Performance, cleaner and more meaningful layout
  • Export to Excel, create custom-lists of any tracked link

RSS Feed Creator and Importer

  • Send your newsletter, campaigns or alerts as highly personalized feeds
  • Full Tracking and Reporting
  • Import External Web/RSS Feeds into TailoredMail for republishing

Vastly improved subscriber and AGENCY tools

  • Upload/Updating wizards, in addition to our web services and XML integration (API)
  • Supports Excel and Access files
  • Content Mapping and Database Replicator for easy cross-company/channel management

Many, many more tools designed specifically for agencies and Franchisors (or any company that has sub-clients)

Get more details.

More Features

Authoring

Broadcasting

Deliverability

Reporting & Tracking


Automated / Customizable Pages

Flexibility

Integration


Time to test new waters?
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Learn more... Featuring: Email Newsletters, Social Network Sharing & Tracking, Lead Lifecycle Managment, Web Analytics Integration, Web Services API, RSS Feeds, Landing Pages.


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