• Create unlimited numbers of "lists" to target. Manage your subscribers by lists to organize who receives what campaign.
  • Extensive targeting options to include/exclude subscribers in a broadcast
• Broadcast dynamic content with ease. Select static or dynamic to set up your broadcast, and your subscribers will receive only what is created for them.
• Broadcast scheduler to set time and day for email broadcasting. Set up multiple broadcasts for the future with our broadcast scheduler tool. Plus, you can set up your broadcast to repeat by determining the set number of days and time to expire.
• Frequency governor. Sending out multiple campaigns each month? Don't want your subscribers to get turned off? Ensure subscribers don't get too many emails by setting up a frequency governor.
• Test message previews. See what your campaign will look like before you broadcast it to your list. You can actually send a test message of the actual campaign to yourself or any other test users. This will be exactly what your campaign will look like when you send it out to your list.
• Broadcast to specific groups, lists, domains. Sort by any element stored in the database.
• A/B testing built in. Sample different subject lines and compare results inside of TailoredMail. You select how to set up the split, from 10%-90% of your list, and then test away.
• Broadcast trigger. Option to create an "action based on someone opening or clicking a link in the email.
• Seed list. Ensure a set group of people are included in every broadcast (e.g. your marketing team) by using our seed list tool.
• Tracks unopened and unclicked emails for easy "resending". Want to know who didn't open or click on your email? With a simple click, you can see everyone who was inactive for your broadcast. Additionally, with one more click, you can set up the inactives into their own list and send them a follow-up email.
• Override subscriber format profiles to send Text-only. Perhaps your users only want to receive Text emails, or maybe you want to try sending an email through as Text-only to see if you get a higher open rate. As you're setting up your broadcast, you can select the campaign to go out in Text format instead of the default - HTML.
• Easy pause, restart, and kill functions. Oops, didn't mean to send that yet? Easily stop the campaign from sending and then restart it when you're ready.
• Build-ahead. Innovative "Build-ahead" feature allows you to create emails the day prior for even faster delivery
• Automatic throttling of emails. We prevent ISP overloading (and subsequent blocking) by automatically throttling your emails.
• Automatic "view this as a web page". Allow your subscribers to see your campaign as a web page. This is typically used for emails where images are turned off. The view online web page is completely dynamic and has full user tracking/reporting.

Authoring

Deliverability

Reporting & Tracking

Automated / Customizable Pages

Flexibility

Integration

Recent Enhancements