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Feedback loops are daily lists of names an ISP (e.g. Hotmail, AOL, Juno) will provide of people who received an email via TailoredMail, and want to be unsubscribed (by clicking a 'This is spam' button). This is a critical element in today's emailing world, as your reputation is almost purely based on your ability to automate this. If you continue to broadcast to subscribers who have clicked such a button, your reputation is immediately harmed and your sending mail servers are taken off their whitelists - which ensures all your email to that ISP will go directly into the junk folder.